Minecraft is a massive global phenomenon, and its lack of instruction is a huge reason why. Over 100 million players have taught each other the game in a way only they fully understand. So to celebrate the Minecraft community, we decided to take these lessons from the Minecraft world and bring them to life in ours. One of the first lessons every player learns is to drop torches to light their way home.
That’s why for the first installation, we built the fundamental lesson “Light Your Way Home” out of the iconic Minecraft letters across a massive roof in the flight path of LAX. Then the real-life installation was switched on one word at a time as members of the community completed a series of live mini-games from within Minecraft.